Задача: разработать уникальный фирменный стиль, для тревел блога Ильи Варламова. Сохранить узнаваемость и связь с основным каналом, но сделать дружелюбнее и уютнее.
Task: create a unique corporate identity for Ilya Varlamov’s travel blog. Keep the recognition and connection with the main channel, but make it friendlier and more cozy.
Сoncept 1
Разработан дизайн отличающийся и от калана Ильи и от других тревел блогеров. В основе позиционирования бренда лежит юмор, который подчеркивается ярким цветовым решением, а вся концепция выстроена в стиле доски путешественника со стикерами и записями.
A design has been developed that differs from both Ilya’s sea otter and other travel bloggers. The brand's positioning is based on humor, which is emphasized by a bright color scheme. The whole concept is built in the style of a traveler's board with stickers and notes.
A design has been developed that differs from both Ilya’s sea otter and other travel bloggers. The brand's positioning is based on humor, which is emphasized by a bright color scheme. The whole concept is built in the style of a traveler's board with stickers and notes.
Сoncept 2
В основу легли полароидные снимки и яркие стикеры в желто-оранжевых тонах. Таким образом добавили красок в повседневную серость, а превью сделано в теплых тонах, чтобы добавить уютности.
It is based on polaroids and bright stickers in yellow-orange tones. So we added some colors to the everyday grayness, and in the preview we did it in warm colors to add coziness.
Nastya Dodina (Graphic Designer | Illustrator)
Maxim Shmatalyuk (Graphic Designer)
Erica Maer (Graphic Designer)
Kate Davydova (Graphic Designer)
Olga Zrazhevskaya (Graphic Designer)
Veronika Drobysheva (Graphic Designer)
Katrin Lapina (Teamlead | Graphic Designer)
| Telegram | Behance |
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celebrity images are not for commercial use
Mockup, Images, Illustrations: freepik
Fonts: Permanent Marker
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Varlamov mentioned our project in his YouTube video
(at about 0:55)
Fonts: Permanent Marker
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Varlamov mentioned our project in his YouTube video
(at about 0:55)